Project overview
The project:
Start Creative is a marketing & design agency based in Brisbane.
This landing page is a conceptual promotional page but it included the real work example of Start Creative.
Start Creative wanted to have a different style from their brand identity. We chose the 3d assets for this landing page and made it trendy and cute.
Project duration:
May 2022
My role:
- Competitor research
- Sketch & wireframe
- Visual design
- Development (Elementor)
Digital wireframes
Usability study and reviews: Findings
The client wants to have a better way to get attention for the benefit of the Web app and have less text.
The user wants to have a result of the web apps rather than long text explanations.
The client wants to have a better way to get attention to the contact form.
Refining the design
Finding 1 & 2
After the client review, I changed this section to the Hotspot widget to get more attention from the user.
Finding 2
After the usability test, added the stats for each portfolio. The user could be easy to read the point of each project.
Finding 3
After the client review, I changed the contact form design and interactions. While scrolling down, the 3d image in the mask is turning.
Final design
Takeaways
Impact
This landing page gives the chance for the client to broaden their brand identity. The client has the showcase of their web apps.
What I learned
For this landing page, it is the first time to use the 3d assets and lots of interactions. I learned how to use interactions and masks.
